MK 271 Advertising and Sales Promotion (S)

3 Semester Hours
This course presents the decision process and the variables necessary to fully implement a program for delivering information about the product
offerings of the firm as well as methods of encouraging the sale of the firm's products through the channels of distribution and to the final customers.

‹ MK 270 Principles of Marketing (S)upMK 272 Retailing (F) ›

About Southern

Southern West Virginia Community and Technical College is a member institution of the Community and Technical College System of West Virginia and accredited by the Higher Learning Commission of the North Central Association of Schools and Colleges.

Southern is an EOE, ADA, AA Institution.

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